When selling a home, concessions aren’t just a necessary tradeoff—they are a powerful tool sellers can deploy to shape negotiations and achieve optimal outcomes. Rather than seeing concessions as something reluctantly given up, savvy sellers and their agents know that targeted concessions, used wise

It’s easy to assume that if your home is listed for sale, buyers are seeing it. You’ve got a sign in the yard. It’s on the MLS. Maybe even on Zillow. So, you’re good—right? Not necessarily. Behind the scenes, a fierce battle is playing out between Zillow, Homes.com, Redfin, and other real estate pla

...would you rather hear about it than read it? Here's the podcast episode Listen Here Yes, you can sell a house as is—and in some cases, it’s the smartest option. But if you’re thinking about listing your home in its current condition, there are a few key things you should understand first. Here’s