Selling Soon? Let’s Make Sure You Don’t Have to Start Over.

🏡 Thinking of Selling? Let’s Talk Strategy.

The latest numbers are in, and they’re telling a clear story: in June, over 20% of homes on the market had a price reduction. That’s the highest rate we’ve seen in recent years. What does that mean for you as a seller?

It means a lot of homeowners are learning the hard way that pricing too high in today’s market can backfire.

The Reality of Overpricing

When your home hits the market with a price that doesn’t align with what buyers are willing to pay, it doesn’t just sit—it sends a signal. Showings slow down. Interest fades. And before long, sellers are faced with a tough decision: reduce the price, or take the home off the market altogether.

And let’s be honest, that’s not just a change in numbers. It’s a change in life plans.
We’ve seen clients who were ready to retire, relocate closer to family, or free up funds for their next big chapter. But when a home doesn’t sell, all of that gets put on hold. That’s more than inconvenient—it’s discouraging.

What’s Actually Selling Right Now

Here’s the good news: homes are still selling. And they’re selling well—when they’re priced right from the beginning.

That doesn’t mean underpricing or giving away your equity. It means pricing with intention. It means understanding the current competition, how buyers are behaving, and where your home fits in the landscape. It’s part data, part experience, and part honest conversation. 

Zillow and Redfin give you an instant home value estimate with the click of a button. But here’s the truth: those numbers are generated by algorithms, not market insight. They don’t see your home, your upgrades, your layout, your location on the street, or even the current feel of the local market.

And they definitely don’t walk through your home.

Automated estimates pull from public data, past sales, and broad market trends. But they can’t adjust for what’s actually happening on the ground—things like:

• A recent shift in local inventory levels

• Buyer fatigue or sudden demand spikes

• How your home compares in staging, finishes, or curb appeal

• What’s going on with interest rates this month—not last quarter

• The difference between a home backing up to a greenbelt vs. a busy road

In this market, buyers are being selective. They’re watching prices, weighing their options, and passing over homes that feel overpriced. That’s why pricing your home based on a Zestimate—or even an average price per square foot—can lead to disappointing results.

We’ve seen it again and again: the homes that sell are the ones that are priced strategically, not automatically.

Our Approach: Strategy Over Hype

At Rethinking Real Estate, we don’t play pricing games.

Some sellers want to “try it a little higher” and see what happens. But here's the truth: overpricing is one of the fastest ways to lose momentum and money.

Today’s buyers are smart. They’ve done their homework. When your home hits the market overpriced, they either ignore it or file it under “Nice house, but not worth it.” And even if you drop the price later, the damage is done. That first impression sticks. Many won’t circle back. Worse, they assume you’re desperate or that something must be wrong with the property.

You don’t get a second shot at a first listing.

At Rethinking Real Estate, we tell you the real numbers upfront—because honesty gets homes sold. Not guesses. Not hope. Facts. If you want someone to tell you what you want to hear, we’re not your people. If you want someone who tells you what you need to hear to get the best result, we’re ready.

Instead, we start with your goals and build a pricing strategy that supports them. We take into account local trends, buyer activity, and the unique features of your home. We’ll be straight with you about what’s realistic—and we’ll walk with you every step of the way.

Don’t Let a Price Cut Derail Your Plans

If you're thinking of selling this year, your pricing strategy matters—but that's just the beginning.

At Rethinking Real Estate, we don't believe in “testing the waters” with a high price tag that scares off serious buyers. Overpricing leads to silence, then stress, then a price drop that can make buyers wonder what's wrong. You end up chasing the market instead of leading it.

But we go beyond pricing.

Getting your home the right attention is just as critical as pricing it correctly. That means high-quality visuals, compelling video, targeted social media, Google search visibility, and the right messaging that taps into what today’s buyers actually care about.

A great price paired with weak marketing is like shouting in an empty room.
We boost your listing strategically so the right buyers see it—early and often—when it has the most impact.

We’re not here to sugarcoat things. We’re here to guide you with honesty and proven tactics, so you can move forward confidently to the next chapter of your life—whatever that may look like.

If you’re thinking about selling, let’s talk. The right strategy now could save you tens of thousands later.

Susie

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